I see it all the time. A Facebook profile that should be a page. A Facebook page that is dormant or only posts things that are also posted on someone’s profile. For a lot of people, this may not matter that much. For a church or business that’s using Facebook as a key part of their advertising and marketing strategy, it matters.
As I’ve looked around Facebook and seen the pages I like and follow and as I’ve talked with other churches and learned along the way, I’ve come to some conclusions about Facebook and social media. Some conclusions about how to best utilize it and how to make it look excellent without shelling out a ton of money.
Here are a few tips for businesses, churches, and anyone wanting to better use Facebook (and most other social media networks as well)…